Daily Dose

Get Higher Engagement With Facebook Videos

It is no secret that video is a popular form of content on the internet but if you are not utilizing video as part of your Facebook strategy you are missing out.

Video content is shown to have a much higher reach and engagement in Facebook news feeds allowing you to drive more traffic for your efforts than other types of posts. With updates like instant play video’s and embedding codes for blog sharing Facebook clearly acknowledges this as a growing trend.

When making videos for Facebook it is important that the audio and video quality leaves a good impression that reflects highly on your brand.  This can be intimidating for many businesses on a budget but with cheap outsourcing opportunities or easy to use animation software like Animoto quality video is with in everybody’s reach.

Marketing videos on Facebook should be designed to pick up likes and shares.  Direct advertising videos do not encourage positive engagement and are likely to alienate your audience.

Video post should entertain, inspire or educate the viewer, if it can do more than one of these all the better.  Make your ad message subtle not the heart of your Facebook video.

If you feel you have a winning video post consider boosting your reach with Facebook video ads.  Sometimes a little leverage can go a long way.

So, If Facebook is sharing video content on more newsfeed pages and fans are having greater engagement with video posts it’s clearly time to make video a greater part of you Facebook marketing.

See Facebook video design guidelines

https://www.facebook.com/business/ads-guide/video-views/

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Aweber

AweberAweber develops and runs an email marketing service used by businesses around the globe. It also allows you to automate your communication with your subscribers. They have more 600 templates to choose from which are visually appealing and usable for a wide range of market applications.

Visit Here Aweber

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Daily Dose Featured Interviews

Entrepreneurial Journey of Gaurav Bora

We got Gaurav Bora to talk about his entertainment company – Beamitlive. Beamitlive is India’s first and only live streaming entertainment portal for artists, organizations, educational institutions and concert venues to showcase their events and promote their product to a live audience.

 

 

Gaurav claims to be a serial entrepreneur. He started his entrepreneurial career in the hospitality industry by starting a small restaurant at the age of 20, following it up with another one at the heart of the city three years later. BeamitLive is his third entrepreneurial venture.

He has worked with some of the best venues in town and the client list includes Taj Vivanta, Taj Gateway, Chancery Pavilion, Loveshack Club, B-flat Indiranagar and Happy Brew to name a few.

 

 

Over to Gaurav about his entrepreneurial journey

How did you come to be an entrepreneur?

Well, I think for me, becoming an entrepreneur comes from the fact that I was always interested in creating or building something. Be it a road bridge made out of card boards for my toy cars to cross or be it my very first restaurant, I loved building things from scratch. I was always fascinated by stories about how this person or that person created something that made a mark in the world.

In the beginning, what motivated you to become an entrepreneur?

I always wanted to do things differently than how majority of the people do. Not that I think that they don’t do it well, but because it excites me and always motivates me. When I was in my final year of engineering, I thought of starting up something and with the limited money that I had, I along with a friend of mine, opened a restaurant in the outskirts of Bangalore.

How have your entrepreneurial motivations changed since you first started?

Well, my motivation levels have always been very high. If they have changed, they have only changed to grow higher. I want to bring a difference to the lives of many people through our ventures. Be it in the lives of the people associated with BeamitLive or people who are not. Everything starts with a dream. I can only work for it, I can only put in the effort and I am sure everything else will fall in place.

What’s the single most important reason for your success?

If you want me to single out the most important thing that I have learnt and which has contributed to our growth, it is that if one keeps working with honesty and integrity, more often than not one lands up at the right place at the right time and everything falls in place.

What’s your least favorite part about being an entrepreneur?

I don’t like the fact the some of the people still think being an entrepreneur is not commendable and is just a waste of time. I want to change that notion of people.

What entrepreneurial hacks have you developed to stay focused and productive in your day-to-day?

Stay off from distractions.
Don’t leave your hobbies.
Keep practicing your speeches.
Empower your employees.
Turn yesterday’s emails into today’s to do list

If you could offer a first-time entrepreneur only one piece of advice, what would it be?

Starting a venture is like starting a game. Even if you lose the first one, don’t give up, because you might win the next.

How do you think being an entrepreneur has turned you into a better person?

Being an entrepreneur has made be become patient and calm. It has helped me in getting myself organised and plan my time in an efficient way.

Based in Bangalore, currently the team comprises three people – Gaurav, Shirish and Siddharth.

They have a simple objective:

“We let people see what they want to see even if they cannot make it to the venue. If we cannot get the viewers to the event, we get the event to the viewers” 

 

GauravConnect with Gaurav, Founder at http://www.beamitlive.com/

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