Pro Webinars

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Webinars for Online Education : Pros & Cons

Pros –

 We love webinars!


  • Convenient and easy. In your Comfort Zone
  • No long distance or local travel required
  • No specialty equipment or upfront costs required
  • Can be set-up with little advance notice based on availability of on-line meeting room
  • Easy to set-up and host after initial orientation
  • On-site tech support may not be necessary
  • Invitations, full-service registration and reminders automatically generated
  • Pre-webinar practice sessions may be included in package deal
  • Expands the audience in real time to include those who would not attend if travel required
  • Webinars can be recorded for viewing on-demand for those unable to attend in real time

Cons –

  • Internet speed must be adequate at all connecting points to avoid lag time or distortion
  • Audio usually limited to voice-over from the instructor but two-way voice interactivity possible
  • Participants may submit questions, comments or answers from a keypad
  • Long distance telephone charges may incur if two-way voice interactivity is enabled
  • Communication through body language of instructor(s) and participants is absent
  • An annual plan necessary to guarantee unlimited access to on-line meeting rooms
  • Not all web browsers will work the same
  • Materials may not display accurately on all computers
  • Not all applications will accommodate Mac computers or mobile devices

You will need to –

  • Make arrangements through an on-line service provider for high level results
  • Choose a standard set-up and make changes electronically as needed per session
  • Advise participants in advance of computer system and high-speed Internet requirements
  • Provide a link to a web-based application or a software download for all participants
  • Verify computer microphone available for audio input
  • Provide webcam if streaming video from originating location is to be included
  • Verify payment procedures if not included in package
  • Give advance notice to viewers of computer system and high-speed Internet requirements
  • Verify that detailed instructions and contact info for questions distributed in advance to all presenters


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Daily Dose

Get Higher Engagement With Facebook Videos

It is no secret that video is a popular form of content on the internet but if you are not utilizing video as part of your Facebook strategy you are missing out.

Video content is shown to have a much higher reach and engagement in Facebook news feeds allowing you to drive more traffic for your efforts than other types of posts. With updates like instant play video’s and embedding codes for blog sharing Facebook clearly acknowledges this as a growing trend.

When making videos for Facebook it is important that the audio and video quality leaves a good impression that reflects highly on your brand.  This can be intimidating for many businesses on a budget but with cheap outsourcing opportunities or easy to use animation software like Animoto quality video is with in everybody’s reach.

Marketing videos on Facebook should be designed to pick up likes and shares.  Direct advertising videos do not encourage positive engagement and are likely to alienate your audience.

Video post should entertain, inspire or educate the viewer, if it can do more than one of these all the better.  Make your ad message subtle not the heart of your Facebook video.

If you feel you have a winning video post consider boosting your reach with Facebook video ads.  Sometimes a little leverage can go a long way.

So, If Facebook is sharing video content on more newsfeed pages and fans are having greater engagement with video posts it’s clearly time to make video a greater part of you Facebook marketing.

See Facebook video design guidelines


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