|We love webinars!|
You will need to –
It is no secret that video is a popular form of content on the internet but if you are not utilizing video as part of your Facebook strategy you are missing out.
Video content is shown to have a much higher reach and engagement in Facebook news feeds allowing you to drive more traffic for your efforts than other types of posts. With updates like instant play video’s and embedding codes for blog sharing Facebook clearly acknowledges this as a growing trend.
When making videos for Facebook it is important that the audio and video quality leaves a good impression that reflects highly on your brand. This can be intimidating for many businesses on a budget but with cheap outsourcing opportunities or easy to use animation software like Animoto quality video is with in everybody’s reach.
Marketing videos on Facebook should be designed to pick up likes and shares. Direct advertising videos do not encourage positive engagement and are likely to alienate your audience.
Video post should entertain, inspire or educate the viewer, if it can do more than one of these all the better. Make your ad message subtle not the heart of your Facebook video.
If you feel you have a winning video post consider boosting your reach with Facebook video ads. Sometimes a little leverage can go a long way.
So, If Facebook is sharing video content on more newsfeed pages and fans are having greater engagement with video posts it’s clearly time to make video a greater part of you Facebook marketing.
See Facebook video design guidelines