Search Engine Optimization (SEO)

Topics Covered

  • Introduction to SEO
  • On-Page Optimization
  • Keyword Research and Competitive Analysis
  • Google Keyword Planner: How to Find the Best Keywords For Your Business
  • Off-Page Optimization
  • Optimise Webpages Not Websites
  • Link Building
  • Duplicate Content
  • Design and Architecture
  • SEO Site Audit for your Startup
  • Local SEO
  • SEO Measurement
  • The Changing State of SEO
  • Integrating SEO with Other Disciplines
  • Monitoring & Reportable Metrics
  • Future of SEO
  • Summarizing Key Points