Pay Per Click (PPC)

Topics Covered

  • Introduction
  • Account Hierarchy
  • The Buying Funnel
  • The PPC Auction
  • PPC Targeting Options
  • Introducing Keywords & Match Types
  • Creating Compelling Ads
  • Campaign Settings
  • Measuring Goals and Bidding Options
  • PPC Account Audit
  • Understanding Quality Score
  • Integrating PPC with Other Disciplines