Google Adwords

Topics Covered

  • Introduction
  • Account Structure
  • Keywords & Match Types
  • Creating Text & Search Ads
  • Ad Extensions
  • Display Ads
  • Display Targetting
  • Campaign Types & Settings
  • Advertising Metrics
  • Bidding and Bid Modifiers
  • Understanding The Quality Score
  • Adwords Report
  • Adwords Tools
  • Optimizing Your Account
  • Setting Up Conversion Tracking