Bloggers and Content Marketers!! Use the checklist below to include all necessary elements of a blog post, each time you prepare your content.

9-Point Blog Post Checklist For Bloggers

  1. A Crisp Headline:
  • Purpose Of A Headline – Is to grab Attention.
  • It should stand out and convince readers to click on your post.
  • The headline should promise readers something of value – in the form of information, entertainment or news.
  • Headline should NEVER be misleading. It should promise only what the content can deliver.

Check out 3 Simple Ways to Improve Your Headlines

  1. Blog Post Introduction:
  • Purpose Of Blog Post Introduction – Is to continue with what your headline started.
  • Tempt readers to continue investing their time in your blog post.
  • Post introduction should be crisp and not too lengthy.
  • It needs to immediately let readers know that the post content will keep the promise made in the headline.
  • Make the introduction engaging – so visitors are excited to read the rest it.

A blogger writing content for her blog post

  1. Post Body:
  • Purpose Of Post Body – Is to deliver what was promised.
  • Provide value to readers…..and while doing so, build trust credibility and relationship.
  • Keep the flow of your content natural.
  • Remember, you are writing for humans and not robots.
  1. Readable Format:
  • Purpose Of Readable Format – Is to make content easy to consume.
  • Choose font and font size wisely – the content must appear neat and easy to read.
  • Keep your paragraphs nice & short.
  • Use bullet points wherever possible.
  • Use sub-headings wherever possible.
  1. Engaging Media:
  • Purpose Of Engaging Media – Is to break content monotony and boost engagement.
  • A blog post with plain text is boring. Adding media will spice things up.
  • You can use related media in the form of image, video, audio and even gifs.

Add engaging media to break content monotony and boost engagement

  1. CTA (Call To Action):
  • Purpose of CTA – Is to ask and encourage readers to take “Action”.
  • What action do you want your readers to take during or after reading your post?
  • Do you want them to subscribe to your newsletter?
  • Do you want them to follow you on social media?
  • What is it that you want them to do next?
  • Have clear CTAs placed at one or more important locations in the post.
  • Design CTAs that are CLEAR and compelling.
  • Make sure your CTA is consistent with the rest of the content.
  1. Effective Conclusion:
  • Purpose Of An Effective Conclusion – Is to urge readers to participate by commenting, sharing or reading more posts from the blog.
  • An effective conclusion can be  – A thought provoking statement that compels readers to share their views on the subject.
  • An effective conclusion can add – Credibility and establish you as an authority in your niche.
  • An effective conclusion can be – Personal, witty and funny to give your post a human touch and make your brand affable and trustworthy.
  1. Post Category:
  • Purpose Of Post Category – Is to help users easily find what they are looking for on your website.
  • Add your blog post under a category which best defines it.
  • Add sub-categories if necessary.

Add your blog post under a category which best defines it

  1. On-page SEO:
  • Purpose Of On-page SEO – Is to make your blog post SEO-Friendly.
  • Seo-friendly posts rank faster on search engines like Google and Bing and gain higher visibility online.
  • Make sure your blog posts have the following basic on-page SEO in place:
  1. Title Tag
  2. Meta Description
  3. Header Tags
  4. Alt Tags for image optimization
  5. A Clean URL

Do you have any points to share with us and our fellow bloggers? Feel free to share them in the comment section.

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Good Luck!