Bloggers and Content Marketers!!

Use the checklist below to include all necessary elements of a blog post, each time you prepare your content.

9-Point Blog Post Checklist For Bloggers

  1. A Crisp Headline:

  • Purpose Of A Headline – Is to grab Attention. A good headline should:
  • Stand out
  • Convince readers to click on your post
  • Promise something of value – in the form of information, entertainment or news
  • NEVER be misleading
  • Promise only what the content can deliver

Check out 3 Simple Ways to Improve Your Headlines

  1. Blog Post Introduction:

  • Purpose Of Blog Post Introduction – Is to continue with what your headline started. A good post introduction should:
  • Be crisp and not too lengthy
  • Tempt readers to continue investing their time in your post
  • Immediately let readers know that the post content will deliver what’s promised in the headline.

A blogger writing content for her blog post

  1. Blog Post Body:

  • Purpose Of Post Body – Is to deliver what was promised. A good blog post body should:
  • Provide value to readers
  • Build credibility in your business niche
  • Build a relationship with readers
  • Have a natural content flow

Note: Remember, you are writing for humans and not robots.

  1. Readable Format:

  • Purpose Of Readable Format – Is to make content easy to consume. A good content format should:
  • Be neat and easy to read
  • Choose font and font size wisely
  • Keep small paragraphs
  • Use bullet points wherever possible.
  • Use sub-headings wherever possible.
  1. Engaging Media:

  • Purpose Of Engaging Media – Is to break content monotony and boost engagement. A good content media should:
  • Be relevant to the content
  • Be engaging and attractive
  • Use related media in the form of image, video, audio and even gifs.

Add engaging media to break content monotony and boost engagement

  1. CTA (Call To Action):

  • Purpose of CTA – Is to ask and encourage readers to take “Action”.
  • What action do you want your readers to take during or after reading your post?
  • Do you want them to subscribe to your newsletter?
  • Do you want them to follow you on social media?
  • What is it that you want them to do next?
  • Have clear CTAs placed at one or more important locations in the post.
  • Design CTAs that are CLEAR and compelling.
  • Make sure your CTA is consistent with the rest of the content.
  1. Effective Conclusion:

  • Purpose Of An Effective Conclusion – Is to urge readers to participate by commenting, sharing or reading more posts from the blog. An effective conclusion can:
  • Be a thought provoking statement that compels readers to share their views on the subject.
  • Add credibility and establish you as an authority in your niche.
  • Be personal, witty and funny to make your post and your brand affable and trustworthy.
  1. Post Category:

  • Purpose Of Post Category – Is to help users easily find what they are looking for on your website.
  • Add your blog post under a category which best defines it.
  • Add sub-categories if necessary.

Add your blog post under a category which best defines it

  1. On-page SEO:

  • Purpose Of On-page SEO – Is to make your blog post SEO-Friendly.
  • Seo-friendly posts rank faster on search engines like Google and Bing and gain higher visibility online.
  • Make sure your blog posts have the following basic on-page SEO in place:
  1. Title Tag
  2. Meta Description
  3. Header Tags
  4. Alt Tags for image optimization
  5. A Clean URL

Do you have any points to share with us and our fellow bloggers? Feel free to share them in the comment section.

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Good Luck!